Copy and paste the transformed text back into Etsy for a more attention-grabbing product description.

Pro tip: Although Etsy doesn’t allow formatting, you can use a website like YayText to highlight and stylize essential words. Focus on benefits, not features-Take this example: instead of saying that a towel is made from 100% cotton (a feature), mention that it’s super soft and has excellent absorbency (its benefits).So, when you’ve captured your customer’s attention, put it to good use and get them interested in your other products. Link to your other products-Etsy allows URLs in an item’s description if they lead to another page inside the marketplace.Break up your text-Check for any big wall of text in your product description and make them more readable by breaking the info down into bullet points, smaller paragraphs, etc.

Put the most important details at the beginning-It’ll grab your buyer’s attention and encourage them to keep reading.

Here are some tips for eye-catching descriptions: Plus, great product descriptions make your Etsy page feel more professional, which helps buyers trust your brand more. Why? They provide your products’ key features and benefits and help customers make informed decisions about what they’re buying. In a saturated market, product descriptions are super important.

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